A former taproom located in the River Market district of downtown Little Rock, Arkansas, Lucky Lou's is a quaint bar inspired by friendly homeyness of the the back country with an atmosphere to match. The wall behind the bar is adorned with a small, wooden boat, fishing road, and a slew of license plates from across the States donated by loyal patrons. It's not uncommon to be greeted by a smiling pup and the beer is always frosty cold. Lucky Lou's is local favorite for catching up with friends in a bustling downtown neighborhood.

The logo captures the essence of that charming, cozy feeling from being in a familiar place with good friends while also paying homage to a childhood nickname shared by both owners. The simple, elegant lines forming the camper scene help establish a nostalgic tone further grounded through the mid-century-esque stars in the sky above. The wordmark, set in a slab serif and sans serif typefaces, is clean, playful, and balanced through the curve shared with the scene above.