Jenna Dixon
Experience
Head of Visual Design
OCTOBER 2023 – Present
Spearhead comprehensive rebranding initiative, transforming market presence through innovative problem-solving and strategic alignment. Implement new brand identity across all channels, lead website redesign increasing daily sessions by 300+. Architect design systems streamlining asset production, enhance collaboration through agile processes. Direct creation of high-impact marketing materials while fostering team creativity. Implement mentorship program, elevating skills and productivity across design projects.
Associate Director, Design
July 2023 – SEPTEMBER 2023
Brand Designer
September 2020 – JULY 2023
Led design and scaling of the Olo brand through an IPO, provided consultation, creative direction, and expertise to teams and partners. Led design for highly-rated customer conference, created captivating visuals, mentored the team, implemented brand standards, and ensured brand alignment across products, platforms, and merchandise
UI and Visual Designer
FEBRUARY 2020 – SEPTEMBER 2020
Led design end-to-end visual design process, collaborate on innovative solutions, and establish design guidelines for consistency and efficiency.
Sr. Designer and Brand Manager
SEPTEMBER 2010 – JanUARY 2018
Led brand strategy, design strategies, and art direction for social impact organizations, while developing a design internship program and facilitating client workshops to identify goals and user needs.
Education
University of Arkansas at Little Rock
Fine & Studio art
Attended 2004 – 2006
Proficiencies
Figma
Adobe Creative Suite
Webflow
Framer
Hubspot
Guru
Notion
Asana
Jira/Confluence
HTML & CSS
Specialties
Rebranding Strategy & Execution
Brand Identity Development
Design System Architecture
User Experience Optimization
IPO Brand Scaling
Cross-functional Team Leadership
Agile Process Implementation
Stakeholder Management
Creative Direction & Art Direction
Design Mentorship & Development
High-impact Marketing Collateral
Website Redesign & Optimization
Visual Storytelling
Brand Standards Implementation
Event Design & Branding
Digital Asset Management
Design Thinking & Problem Solving
Agency Partner Management
