Jenna Dixon
Creative leader with a track record of building standout brands, scaling design teams, and driving impact through strategic, insight-led design. I specialize in rebranding, design systems, and growth-stage execution from startup to IPO. Known for elevating creative standards, mentoring high-performing teams, and leading cross-functional work that gets results.
Experience
Director of Brand & Design
November 2025 – Present
I lead brand and design at Uscreen, shaping how the brand shows up across every surface and channel. I focus on the systems, processes, and structure that make creative work clearer, faster, and more consistent. My work strengthens how we tell our story, how we show up in the market, and how teams collaborate. I develop designers through context, feedback, and practical structure, and I work to create an inclusive space where people can grow their craft with confidence and clarity.
Head of Visual Design
OCTOBER 2023 – May 2025
I led the creative function at Checkmate, where I spearheaded a full rebrand and website redesign that tripled daily sessions and elevated our industry position. I built scalable design systems, implemented agile workflows, and rolled out new stakeholder processes to improve collaboration and output. I also developed a mentorship program for the design team and helped establish a culture grounded in trust, ownership, and creative excellence.
Associate Director, Design
July 2023 – SEPTEMBER 2023
Brand Designer
September 2020 – JULY 2023
I led Olo’s brand evolution through IPO, scaling design operations to support 2M+ daily orders across 600+ restaurant brands. I directed brand execution across web, UX, and video, and designed high-impact experiences for our national customer conferences. I also implemented brand systems, mentored junior designers, and ensured cross-channel brand consistency across marketing, product, and internal communications.
UI and Visual Designer
FEBRUARY 2020 – SEPTEMBER 2020
I collaborated with cross-functional teams to design intuitive, on-brand digital experiences for a range of clients. My work included UI design, wireframes, and interactive prototypes, as well as establishing visual guidelines and scalable systems. I also supported product direction through market insights and user-centered thinking.
Sr. Designer and Brand Manager
SEPTEMBER 2010 – JanUARY 2018
I directed brand strategy and creative execution for mission-driven clients across education, poverty alleviation, and global development. My work contributed to measurable growth and funding increases for several nonprofits. I also ran a hands-on internship program, facilitated human-centered design workshops, and created scalable internal systems for design delivery.
Education
University of Arkansas at Little Rock
Fine & Studio art
Attended 2004 – 2006
Proficiencies
Design
Figma, Adobe Creative Suite
Workflow & Collaboration
Airtable, Asana, Jira/Confluence, Linear, Notion, Guru, Slack, Zoom, Google Workspace, Miro
Marketing & CMS
Framer, Webflow, WordPress, HubSpot, HTML/CSS
AI & Emerging Tools
ChatGPT, Claude, Runway, MidJourney, Stable Diffusion
Specialties
