A personal monogram

After years of living without my own personal brand, I felt it was time to explore what a monogram might look like.

The core idea was to investigate the J and the D characters to understand how the shape and form harmonize.  And with my inspiration meter filled with the fuel of Aaron Draplin's divine thick lines, Carpenter Collective's typographic finesse and a chill Spotify playlist to set the mood, I began chasing that dream monogram.

The result is a curvy, flowing thick line that dips into the tail of the J and finishes into the bowl of the D. To further ground the mark, I brought in a bright palette of blues to imbue a feeling of fresh, free-flowing energy.

What surprised me the most during the exploration was a shape that not only captured the forms of a lower-case J and D, but also the emerging hint of an L (for my middle name).  

With some feedback solicited from my friends, family and colleagues, the resulting iterations led me to the monogram now leading my visual presence online and off. And, like any good monogram mom, I've made sure to love on this little mark over the years with some ever-so-slight adjustments to curves and negative space. I am proud of her strong identity and look forward to all the places we'll go together.