CauseLabs
A social impact agency crafting digital solutions to scale impact for NGOs and non-profits across the globe.
CauseLabs
A social impact agency crafting digital solutions to scale impact for NGOs and non-profits across the globe.
CauseLabs
A social impact agency crafting digital solutions to scale impact for NGOs and non-profits across the globe.
Overview
During my 8 years with CauseLabs, we transformed the brand, marketing strategy, and web presence with a focus on a thoughtful, fresh, approachable identity that conveys the virtue of being a social conscious innovation firm.
The logo mark combines two symbols: An arrow and a bolt. The bolt represents the builder and creator while the arrow represents the ideas of acceleration and progress. The negative space forms the letter C to connect and balance the mark.
The word mark, set in Museo Sans Rounded, is clean, professional, and approachable. The soft edges of the typefaces help to facilitate harmony between the the word mark and symbol while a slight contrast in weights helps to elevate the core of our mission to serve great causes.
Through our work we helped to equalize the inequities of our world, through projects focused on safe drinking-water, sanitation and hygiene, providing opportunity through workforce reintegration platforms, giving voice and dignity to those that need uplifting with faith-based initiatives, educating our next generation of leaders, through an e-learning platform and helping generally helping us become better global citizens.
Role
Art Direction
Brand Strategy
Brand Design
Identity Design
Interaction Design
UX Design
Overview
During my 8 years with CauseLabs, we transformed the brand, marketing strategy, and web presence with a focus on a thoughtful, fresh, approachable identity that conveys the virtue of being a social conscious innovation firm.
The logo mark combines two symbols: An arrow and a bolt. The bolt represents the builder and creator while the arrow represents the ideas of acceleration and progress. The negative space forms the letter C to connect and balance the mark.
The word mark, set in Museo Sans Rounded, is clean, professional, and approachable. The soft edges of the typefaces help to facilitate harmony between the the word mark and symbol while a slight contrast in weights helps to elevate the core of our mission to serve great causes.
Through our work we helped to equalize the inequities of our world, through projects focused on safe drinking-water, sanitation and hygiene, providing opportunity through workforce reintegration platforms, giving voice and dignity to those that need uplifting with faith-based initiatives, educating our next generation of leaders, through an e-learning platform and helping generally helping us become better global citizens.
Role
Art Direction
Brand Strategy
Brand Design
Identity Design
Interaction Design
UX Design
Overview
During my 8 years with CauseLabs, we transformed the brand, marketing strategy, and web presence with a focus on a thoughtful, fresh, approachable identity that conveys the virtue of being a social conscious innovation firm.
The logo mark combines two symbols: An arrow and a bolt. The bolt represents the builder and creator while the arrow represents the ideas of acceleration and progress. The negative space forms the letter C to connect and balance the mark.
The word mark, set in Museo Sans Rounded, is clean, professional, and approachable. The soft edges of the typefaces help to facilitate harmony between the the word mark and symbol while a slight contrast in weights helps to elevate the core of our mission to serve great causes.
Through our work we helped to equalize the inequities of our world, through projects focused on safe drinking-water, sanitation and hygiene, providing opportunity through workforce reintegration platforms, giving voice and dignity to those that need uplifting with faith-based initiatives, educating our next generation of leaders, through an e-learning platform and helping generally helping us become better global citizens.
Role
Art Direction
Brand Strategy
Brand Design
Identity Design
Interaction Design
UX Design
CauseLabs Blue
PMS 285 C
CMYK 82, 50, 0, 0
RGB 0, 120, 209
#0078D1
Impact Red
PMS Red 032 C CMYK 1, 92, 81, 0
RGB 237, 59, 59
#ED3B3B
Prosperity Teal
PMS 3258 C
CMYK 68, 0, 46, 0
RGB 40, 198, 168
#28C68A
Precision Black
PMS 5463 C
CMYK 84, 67, 58, 63
RGB 26, 42, 49
#1A2A31
I had the privilege of working with Jenna not only on a broad range of client projects, but also on our own marketing and communications initiatives. I came to trust Jenna's design discernment implicitly and can say I gained an even stronger knowledge of visual design strategy and philosophy through our collaborations. Among all the designers I've worked with, Jenna is amazingly gifted at taking on the mission of the project in question and blending it with her amazing creative skill set such that the ideas, metaphors, and concepts she brings to the table come from a deep place of authenticity.
I had the privilege of working with Jenna not only on a broad range of client projects, but also on our own marketing and communications initiatives. I came to trust Jenna's design discernment implicitly and can say I gained an even stronger knowledge of visual design strategy and philosophy through our collaborations. Among all the designers I've worked with, Jenna is amazingly gifted at taking on the mission of the project in question and blending it with her amazing creative skill set such that the ideas, metaphors, and concepts she brings to the table come from a deep place of authenticity.
T.J. Cook
Former CEO, CauseLabs
T.J. Cook
Former CEO, CauseLabs
© Jenna Dixon 2024
© Jenna Dixon 2024
