Evolving the Brand from the Inside

Aligned CauseLabs’ identity, mission, and UX to help the agency show up with clarity, consistency, and heart.

Touchpoints

Visual identity and brand guidelines

Website redesign and content structure

Messaging frameworks and storytelling assets

Collateral systems and internal templates

Impact

Unified the brand across internal and external channels

Increased clarity around services, values, and voice

Equipped teams to express the brand consistently

Built a flexible system that scaled with the company’s growth

Challenge

CauseLabs had a strong mission and an impressive portfolio of work with nonprofits and NGOs. But their brand was fragmented, and their website did not reflect their purpose or professionalism. The team needed a more cohesive identity, clearer messaging, and a brand system they could confidently use across channels.

Strategic Initiatives

I partnered closely with executive leadership to reshape how CauseLabs communicated and presented itself. My work spanned both strategic and hands-on execution, supporting the brand across every layer of expression.

Redefine the identity with clarity and strength

We refreshed the visual identity with a new mark, typography, and color system that felt modern, grounded, and flexible. The new system reflected momentum and collaboration while maintaining CauseLabs’ values-first tone.

Create a usable brand system for the whole team

I developed a set of tools and templates that made it easy for any team member to apply the brand without starting from scratch. This included presentation decks, internal documents, and visual standards that could scale with the team.

Redesign the website around purpose and action

I restructured the website to communicate services and impact more clearly. The new content blocks supported storytelling and led with outcomes, while the design system reinforced trust and clarity at every step.

Extend the brand across product and internal tools

The brand system was applied to CauseLabs’ client-facing work and internal platforms. I worked on UI design for tools like Bible.is, ensuring the values and tone remained consistent throughout the full experience.

Outcomes

Brand system adopted across product, marketing, and operations

Redesigned website improved clarity and engagement

Templates and assets used widely across internal teams

Strong alignment with leadership and improved consistency across channels

I had the privilege of working with Jenna not only on a broad range of client projects, but also on our own marketing and communications initiatives. I came to trust Jenna's design discernment implicitly and can say I gained an even stronger knowledge of visual design strategy and philosophy through our collaborations. Among all the designers I've worked with, Jenna is amazingly gifted at taking on the mission of the project in question and blending it with her amazing creative skill set such that the ideas, metaphors, and concepts she brings to the table come from a deep place of authenticity.

T.J. Cook

Former CEO, CauseLabs

Now Co-Founder, Agentic Studios