LEGO

A hands-on, minds-on experience for kids who love LEGO Friends.

LEGO

A hands-on, minds-on experience for kids who love LEGO Friends.

LEGO

A hands-on, minds-on experience for kids who love LEGO Friends.

Overview

Working alongside the LEGO Friends team on-site in Billund, Denmark and remotely in the States, we built a suite of three creative "maker" music, art, and storytelling for Android, iOS and the web.

From bringing worlds to life with drag and drop stickers, emoji, and all the LEGO Friends, to making hit songs by recording, mixing and choosing from pre-recorded LEGO Friends soundbites, the suite of apps delighted fans around the world.

In addition to an increase in LEGO's digital engagement, the resulting experiences encouraged creativity and inspired imaginations through millions of downloads and creations by fans all across the world.

Role

Art Direction

Interactive Prototyping

UI Design

Interaction Design

UX Design

Overview

Working alongside the LEGO Friends team on-site in Billund, Denmark and remotely in the States, we built a suite of three creative "maker" music, art, and storytelling for Android, iOS and the web.

From bringing worlds to life with drag and drop stickers, emoji, and all the LEGO Friends, to making hit songs by recording, mixing and choosing from pre-recorded LEGO Friends soundbites, the suite of apps delighted fans around the world.

In addition to an increase in LEGO's digital engagement, the resulting experiences encouraged creativity and inspired imaginations through millions of downloads and creations by fans all across the world.

Role

Art Direction

Interactive Prototyping

UI Design

Interaction Design

UX Design

Overview

Working alongside the LEGO Friends team on-site in Billund, Denmark and remotely in the States, we built a suite of three creative "maker" music, art, and storytelling for Android, iOS and the web.

From bringing worlds to life with drag and drop stickers, emoji, and all the LEGO Friends, to making hit songs by recording, mixing and choosing from pre-recorded LEGO Friends soundbites, the suite of apps delighted fans around the world.

In addition to an increase in LEGO's digital engagement, the resulting experiences encouraged creativity and inspired imaginations through millions of downloads and creations by fans all across the world.

Role

Art Direction

Design Strategy

Interactive Prototyping

UI Design

Interaction Design

UX Design

© Jenna Dixon 2024

© Jenna Dixon 2024