SparkFit
A movement studio providing training, equipment and fitness classes for whole-body health.
SparkFit
A movement studio providing training, equipment and fitness classes for whole-body health.
SparkFit
A movement studio providing training, equipment and fitness classes for whole-body health.
Overview
SparkFit's branding is centered around the energy of movement and the stability that balance can bring. The mark combines two symbols: a bolt and a spark. The bolt represents the energy while the spark represents the catalyst for movement.
The word mark, set in Brandon Grotesque, is clean, professional, and approachable. The soft edges of the typefaces help to facilitate harmony between the the word mark and symbol while a slight contrast in weights helps to elevate the “Spark” in SparkFit.
Role
Brand Design
Identity Design
Overview
SparkFit's branding is centered around the energy of movement and the stability that balance can bring. The mark combines two symbols: a bolt and a spark. The bolt represents the energy while the spark represents the catalyst for movement.
The word mark, set in Brandon Grotesque, is clean, professional, and approachable. The soft edges of the typefaces help to facilitate harmony between the the word mark and symbol while a slight contrast in weights helps to elevate the “Spark” in SparkFit.
Role
Brand Design
Identity Design
Overview
SparkFit's branding is centered around the energy of movement and the stability that balance can bring. The mark combines two symbols: a bolt and a spark. The bolt represents the energy while the spark represents the catalyst for movement.
The word mark, set in Brandon Grotesque, is clean, professional, and approachable. The soft edges of the typefaces help to facilitate harmony between the the word mark and symbol while a slight contrast in weights helps to elevate the “Spark” in SparkFit.
Role
Creative Direction
Brand Strategy
Brand Design
Identity Design
Vitality Red
PMS 1645 C
CMYK 4, 71, 77, 0
RGB 234, 110, 72
HEX #EA6E48
Core Orange
PMS 1665 C
CMYK 5, 88, 96, 0
RGB 227, 69, 42
HEX #E3452A
Solid Silver
PMS 427 C
CMYK 8, 6, 6, 0
RGB 231, 231, 231
HEX #E7E7E7
Forged Steel
PMS 431 C
CMYK 64, 51, 45, 16
RGB 98, 105, 112
HEX #626970
Anchor Black
PMS 433 C
CMYK 76, 65, 62, 67
RGB 34, 40, 42
HEX #22282A
© Jenna Dixon 2024
© Jenna Dixon 2024
